The thought of winning big in the lottery feels larger-than-life – almost surreal, right? All the anticipation and excitement of scratching that last spot on your ticket or seeing your lucky number come up, with a big ol’ jackpot just waiting to be claimed.
A new campaign from the New Hampshire Lottery and GYK invites prospective players to join in on the excitement, the energy, and the endless amounts of fun the lottery has to offer, asking them one simple question: “Are You Game?”
The team created a larger-than-life Wipeout-style game show set, highlighting scratch tickets, KENO 603 and iLottery – just a small sampling of the numerous and rapidly growing list of ways people can experience the NH Lottery for themselves. This is meant to reinforce that no matter who you are or how you like to play, NH Lottery has a game for you.
In a series of three TV spots, local comedian Juston McKinney serves as the “host” of the “Are You Game?” experience, featuring three enthusiastic contestants.
The campaign comes to life via TV, radio and social media, with host Juston McKinney adding his signature energy to radio spots across the state.
View the work in Adweek’s AgencySpy.